Our objectives

Through Herost, our main purpose is to mainstream fair sustainable community-based experiences so that they becomes a standard for any relationship between residents and their visitors.

The main objectives of Herost are:
– to contribute to the sustainable development, positive transformation and empowerment of communities receiving (or willing to receive) hosts of guests / visitors / tourists;
– to promote a new sustainable business model for Community-Based Tourism (CBT) towards Community-Based Transformation;
– to design and disseminate principles and good practices for sustainable production and consumption of local experiences;
– to foster sustainable income and job opportunities for host community members ;
– to generate significant funding for sustainable community-based projects through automatic allocating a portion of revenues;
– to raise awareness and educate on environmental conservation and the preservation of cultural heritage in destinations;
– to prevent overtourism and encourage dispersal of tourism flows through offering off-the-beaten track options;
– to promote sustainable lifestyles and behaviors for both host community members and their guests;
– to bolster international cooperation and public-private partnerships , through supporting projects and programs aimed at strengthening dialogue among involved stakeholders;
– to provide consulting and advisory services to communities for projects and initiatives contributing to the spread of circular economy, creative economy, collaborative economy.

Our Story

Impact and Results

Increased awareness and knowledge of residents and visitors regarding sustainable consumption and production
Transformation of mindsets, lifestyles and behaviors of residents – visitors when it comes to environmental conservation, preservation of cultural heritage, respect and responsibility towards local community members.
Improvement of the livelihoods and socioeconomic status of residents
Community-based transformation as a mainstream business model and a standard for sustainable travel and tourism.

100+

partner

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2k+

properties

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300+

destinations

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40k+

booking

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Leadership Team

Catherine GERMIER-HAMEL

CEO

Louis HAAG

CTO

Shinobu Hayama

COO

Seung Eun Lee

Senior Engineer

A French eco-entrepreneur and senior global consultant with over 25 years of international experience(Africa, Asia, Europe, Latin America) in international cooperation and sustainable business development and marketing, including 15 years in the travel, tourism, and hospitality industries. Also International trainer, lecturer and Speaker, President of Millennium Hikers group, co-founder of Green Drinks Seoul.

10 years of experience in sustainable policies and green building design for projects throughout Asia, Europe, Middle East, and USA. Co-founder of Green Drinks Seoul. Member of French Tech Seoul
10 years of experience in implementing sustainable tourism solutions in Japan, Sri-Lanka, Thailand and Korea.

Sustainable buildings specialist with extensive experience in building energy analysis and energy consumption optimization for projects in Asia, Europe and the Middle-East.

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