Herost – Where Hosts are Heroes.

Herost is a social impact digital platform for the co-creation, promotion and sharing of social impact travel experiences. We connect travellers who care with local hosts willing to offer authentic, off-the-beaten-path, transformative experiences to their guests.

Herost is a smart travel brand dedicated to advancing and mainstreaming fair and sustainable travel through social innovation.

Tourism, not only international but also domestic, has become an increasing part of people’s lifestyles and aspirations. The World Tourism Organization (UNWTO) estimates that over 1.8 billion international travels should be recorded annually by 2030.

As a leading export industry and a major diver for global development, tourism is significantly contributing to the global economy. Today, the travel and tourism sectors support 1 in 10 jobs worldwide, which are particularly suitable for women, youth and people living in remote areas or marginalized communities

The problems

Due to economic leakages, local communities receiving visitors usually get a minor portion of the revenues generated through travel and tourism activities. Destinations have been increasingly affected by the negative impacts of tourism activities that are putting pressure on environmental resources while threatening the identity and cultural integrity of the local residents.

Our vision

Fair and sustainable travel as the universal standard towards positive mindsets, lifestyles and practices. More and more destinations are suffering from overcrowding, which leads to a growing phenomenon of overtourism. Herost offers off-the-beaten track options enabling the dispersal of tourist flows to less visited areas.


Of global travelers think travel companies should offer more sustainable and eco-friendly travel choices.


Of travelers feel that it is important that the money they spent on travel goes back into the local community.


Of travellers actively seek authentic experiences that are representative of local culture.

About Us



A French eco-entrepreneur and senior global consultant with over 25 years of international experience (Africa, Asia, Europe, Latin America) in international cooperation and sustainable tourism.

Louis HAAG


10 years of experience in sustainable policies and green building design for projects throughout Asia, Europe, Middle East, and USA. Co-founder of Green Drinks Seoul. Member of French Tech Seoul

Shinobu Hayama


Shinobu has 10 years of experience in implementing sustainable tourism solutions in Japan, Sri-Lanka, Thailand and Korea.

Hortense Serret


Researcher, phD in biodiversity at Ewha Womans University in Korea, Hortense main mission consists in coordinating and developping sustainable projets.

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